Meet the Velocity Team
More about Adrien and his role at Velocity
Adrien is Velocity’s Executive Director and leads Velocity’s mission, strategy, and coordinates its two programs: student founders and the Velocity Incubator to maximize experience for students and productivity for founders, respectively.
Prior to being named Executive Director, Adrien served as the Deeptech and Science Advisor from 2017 to 2019 where he supported companies with his expertise in product development, market positioning and fit, strategic planning, team management, and IP creation and management. As Velocity’s ‘voice of the entrepreneur,’ he will bring his passion to ensure that great business ideas and technologies can break out into commercial success.
Before joining Velocity, Adrien led many initiatives at Xerox ranging from corporate R&D projects to creation of new businesses. Previous to his work at Xerox, he was a principal investigator at the California NanoSystems Institute at UCLA.
Adrien holds a PhD in Inorganic Chemistry from the University of Calgary and earned his BSc in Applied Chemistry from the University of Waterloo. He completed a postdoctoral fellowship at the University of Michigan. While working at Velocity, he also completed an Executive Master’s in Technology Management program at the Lazaridis School of Business and Economics.
Adrien has 25 research publications (with more than 11,000 citations), holds over 50 patents and a number of awards for business and technical accomplishments.
What interests Adrien:
Unleashing a tidal wave of life-and game-changing technologies and businesses from inventors’ minds and academic institutions.
Director of Velocity Campus
More about John and his role at Velocity
John is the Director of Velocity Campus. He oversees the operations of Velocity Campus programming on campus and is in charge of creating inspiring experiences for students who are interested in entrepreneurship and innovation. John also acts as a Business Advisor to startups in deeptech for the Velocity Incubator.
Before joining Velocity, John was a cofounder of Nicoya where he led its R&D efforts for 7 years as CSO. John holds a Masters of Chemical Engineering from McGill University and a PhD in Materials from the Imperial College of London. He recently completed his MBA from Lazaridis School of Business and Economics.
What interests John:
Finding ways to forge great teams and building collaborations with like-minded organizations. In his spare time, John can be found rowing on the Grand River, throwing axes (in a league) or cooking at home.
Velocity Fund Lead, Director of Velocity Incubator (interim)
More about Ross and his role at Velocity
Ross is the Velocity Fund Lead and interim Incubator Director. After graduating from University of Waterloo’s Computer Science program in 2011, Ross began his career as a startup founder living in the Velocity Residence and working in the Velocity Incubator. After some time in the film distribution industry, he founded Tinker, a cryptocurrency trading company that participated in Y Combinator’s Spring 2014 batch. Ross went on to work as a Product Manager in San Francisco and Paris (France).
What interests Ross:
In his down time, Ross enjoys playing music, yelling at his computer (while playing some Heroes of the Storm) and bounding around the yard with his new puppy.
More about Scott and his role at Velocity
Scott is a hardware mentor and advisor to Velocity startups that have a hardware element to their product(s).
Scott has a degree in Computer Engineering from the University of Waterloo and has spent the majority of his career in the Waterloo area. He worked at Blackberry for twelve years in Hardware Engineering as the Manager of Conceptual Prototype Development, as well as the Manager of MEMS Motion sensors. Prior to Blackberry, Scott spent ten years developing machine vision cameras and systems at Dalsa, and at the same time ran his own engineering services company.
What interests Scott:
Cooking, the outdoors, and strategy board games.
Product Development and Biosafety Manager
More about Parisa and her role at Velocity
Parisa oversees the product development operations at Velocity which includes management of laboratory spaces, resources, and workflows within a multi-disciplinary environment. She provides mentorship and support to start-up founders in their product development roadmaps to reach technical milestones that align their business milestones.
Parisa is Velocity’s Biosafety Officer, who is responsible for managing and controlling biological activities.
Prior to joining Velocity, she worked as a project coordinator at the Centre for Bioengineering and Biotechnology, facilitating a “Needs-first” Biomedical graduate program as well as managing several interdisciplinary collaborative projects between academic and hospital partners. Parisa has led several research projects in collaboration with medtech startups in Biomedical device design and development during her postdoc at the University of Waterloo. Her PhD thesis in Chemical Engineering (Nanotechnology) was on developing peptide-based therapeutic nano-carriers for anticancer drug delivery systems. She strives to provide scientific support to startups with disruptive technologies and to facilitate a collaborative environment for accelerated product development.
What interests Parisa
Staying inspired and curious about people, design, technology and nature. Outside of work she spends the majority of her time with her family, playing board games, practicing Yoga, sketching, and reading.
More about Moazam and his role at Velocity
Moazam is a mentor and advisor for Velocity’s med tech and digital health
A staunch believer in the impact of data driven technologies in healthcare, Moazam
found Curiato in 2015, a digital healthcare platform that analysis and predicts hospital acquired conditions directly from the surface of the bed with a smart bed cover. Moazam grew the company from inception (right here at Velocity) to revenue, from raising capital, executing clinical trials, developing international partnerships, receiving regulatory confirmations, and scaling a brilliant team across 3 continents.
Alongside growing Curiato, Moazam helped developed a micro-VC fund in San Jose, where he served as EIR and guided early-stage companies on Go-to-Market strategy, fundraising and scaling. Moazam has also spent some time in consulting in the Pharmaceutical and SaaS industries.
Moazam graduated with distinction from both the Faculty of Science (B.Sc) and
Faculty of Engineering (MBET). During his time at University of Waterloo, Moazam
developed automation software for family physician offices and a portable handheld
vein visualization device. He is the recipient of the Norman Esch Entrepreneurship
Award and most recently an Alumni Achievement Award winner from uWaterloo.
What interests Moazam
Solving big problems! Outside of work, Moazam enjoys time with family,
brainstorming ideas with his friends and catching up on soccer.
Marketing and Programs Coordinator
More about Jovana and her role at Velocity
Jovana is a creative at heart. She has a passion for marketing communications and our global community. Before her marketing career, Jovana attended Wilfrid Laurier University, where she studied Global Studies and Political Science. She started her career in the finance and insurance sector, before becoming very passionate about the local startup scene.
At Velocity, Jovana supports both marketing and programs initiatives. She especially enjoys projects that allow creative freedom while strengthening the Velocity brand within the community.
What interests Jovana:
Travelling to new places, doing crafty things, and exploring local hiking trails with friends.
More about Hillary and her role at Velocity
As the Executive Assistant , Hillary provides administrative support to the Velocity team. She completed her Bachelor’s Degree at the University of Waterloo in Arts and Business, with a major in Political Science and a minor in Women’s Studies. Hillary’s favourite part about working at Velocity is contributing to and supporting a passionate community while having the opportunity to meet new people.
What interests Hillary:
Cooking, the occasional yoga class, and exploring the outdoors.
More about Shayne and his role at Velocity
Shayne brings a background of creative arts and building trades to his role at Velocity. He looks out for the well-being of the facility and all the moving parts within the space. You will find him maintaining essential equipment and infrastructure around Velocity.
Shayne started at Velocity by designing and painting the first mural in the Residence entrance. From there, he has become the main person to repair, maintain, troubleshoot, and institute improvements to the growing space. He has painted three additional murals in the time he has been on the team.
What interests Shayne:
Repurposing furniture, kayaking down the Grand River, and enjoying country roads on his motorcycle.
Senior Communications Officer
More about Marine and her role at Velocity
Before joining Velocity, Marine worked in various marketing and communications roles in tech companies. Over the years, she wore every single hat that had the word ‘Marketing’ on it, or next to it, including marketing, growth, go-to-market strategy, digital marketing, press relations, social media, brand custodian, email marketer, and event planner, but also website wrangler, blog publisher, CRM whisperer, newsletter editor, Executive interview ghostwriter, coach for shy speakers, podcast guest prepper, hackathon organizer, and more. She worked at companies of 5 people and companies of 15,000 people.
Marine holds a Master ‘Grande École’ in Business from Audencia, School of Management, with a speciality in Marketing. She is originally from Paris, France. She says she barely misses it. Except for the food, the wine, the culture, the art, the people, the fashion, the climate, the language, and her friends and family. But outside of that, barely misses it.
What interests Marine:
Marine spends most of her time 12 ft up in the air, cartwheeling from various circus apparatuses like hoops, silks, poles, trapezes, and sometimes, other people. Her other hobby is collecting hobbies. She is currently reading 7 books, learning Tarot cards, and using COVID-19 as an excuse to bake bread and sew dresses instead of finishing the woodworking projects she started last year.
Finance and Business Officer
More about Lateefah and her role at Velocity
Lateefah is a finance professional with over 7 years hands-on experience in an array of industries including financial services, consulting, and technology startups. She joins Velocity from SkipTheDishes – Canada’s number 1 food delivery brand, where she was the assistant manager financial reporting and planning and was responsible for financial reporting, budgeting and results analysis, while acting as a business partner to core corporate teams. Lateefah’s passion for finance comes from her desire to equip organisations with the ability to create value and make well informed decisions by seeing clearly the story behind the numbers and realising the potential for growth.
Lateefah holds a Bsc Accounting and Finance and an MSc in Ethical (Islamic) Finance. She is a Chartered Professional Accountant (CPA) and a Level II Candidate of the Chartered Financial Analyst (CFA) program.
What interests Lateefah:
Outside of her professional life, she spends most of her time with her young family – seeking out the next best fun spot/activity for kids. She also enjoys volunteering, hanging out with friends, and mentoring young minds.
More about Kristen and her role at Velocity
As the Administrative Assistant, Kristen strives to create a welcoming environment for all visitors to the space and is passionate about building connections within the innovation-based community.
She completed her Bachelor’s Degree at the University of Waterloo in Arts, with a major in Liberal Studies, a minor in Jewish Studies, and a minor in International Studies.
What interests Kristen:
Weekly yoga classes, listening to jazz music, and unwinding with a good book.
More about Karen and her role at Velocity
As the Laboratory Technician, Karen is responsible for the effective operation of Velocity’s laboratory facilities by maintaining safe, organized and efficient laboratories while overseeing the daily operations and overall laboratory functions. Karen graduated from the University of Guelph with an Honours Bachelor of Science degree in Biochemistry. Prior to joining Velocity, she worked at LANXESS Canada, a chemical intermediates and additives manufacturing plant. During her 8 years at LANXESS Canada, she worked her way up from Quality Assurance Technician to the Senior Laboratory Technician. She was responsible for sourcing and purchasing all laboratory consumables and equipment for the Quality Assurance Laboratory while maintaining a safe and organized work environment.
What interests Karen:
Outside of work, she enjoys spending time with her family, volunteering and fostering abandoned dogs for BBB Canine Rescue and Transport as well as reading mystery novels.
Campus Marketing & Communications Manager
More about Michelle and her role at Velocity
Michelle is a Campus Marketing & Communications Manager. She is thrilled to be able to create, inform and connect students with content and experiences that will foster innovation. Prior to joining Concept, she held a marketing position with the Kitchener Rangers Hockey Club for more than 14 years. With the Rangers she was able to develop and grow the brand, produce engaging events, and expand fan and community impact through partnerships, programs and sponsorship. Before that she was with The Record and her own graphic design and advertising agency, working with numerous clients in the Waterloo Region and across Ontario.
What interests Michelle:
Outside of work, you’ll find her enjoying time with her family, exploring new restaurants, trying to master the perfect latte and getting outdoors as much as possible.
Campus Entrepreneurship Experience Manager
More about Tina and her role at Velocity
Tina is a Campus Entrepreneurship Experience Manager at Velocity. She is excited to design inclusive entrepreneurial and innovative programming for students from all programs and backgrounds. As a former Speech Communication and Business Student at the University of Waterloo, she discovered her passion for innovation while taking Business Entrepreneurship Technology (BET) courses, working at a Velocity startup and living in the Velocity Residence on-campus. These experiences made her realize that you do not need to come from a technical background in order to explore a career in tech. After graduation, she worked for Communitech where she was able to develop and lead student programming initiatives in partnership with local tech startups, scale-ups and corporate innovation labs.
What interests Tina:
When she is not working, you can find her hiking, rollerblading, or exploring with her dogs (Milo and Bolt!).
Entrepreneurship Experience Coordinator
More about Emily and her role at Velocity
Emily is an Entrepreneurship Experience Coordinator at Velocity. She plans and facilitates programs for entrepreneurial-minded students, including the 5K competition! She is an alumna of the University of Ontario Institute of Technology (also known as Ontario Tech University) where she earned a Bachelor of Arts in Communications and Digital Media Studies. Before joining the Concept team, she worked at Ontario Tech’s Student Learning Centre, where she gained a passion for creating informative, engaging, and inclusive programming to encourage student success in all aspects of their academic journeys.
What interests Emily:
Her other interests include baseball, reading, playing trivia games, and trying new recipes!
Digital Marketing Specialist
More about Suleyman and his role at Velocity
Suleyman is a digital communications specialist with over 7 years of experience. Prior to joining the Velocity, he has held numerous digital communications and media-related roles in international organizations working with multiple governments and institutions. Over the past years, he has developed and executed multi-channel international campaigns to raise awareness and generate commitment regarding youth policies and social issues. He has also built effective digital communications channels to connect stakeholders with decision-makers, as well as engaging communities to promote inclusion and diversity.
What interests Suleyman:
Snowboarding, travelling to new places, going to concerts, and occasionally trying out extreme sports.
Problem Lab Manager
More about Ben and his role at Velocity
Ben is the Problem Lab Manager at Velocity. He is passionate about developing programming and opportunities to support students at the earliest stage of innovation through problem analysis. While completing his Honours Bachelor of Psychology at the University of Waterloo, he had the opportunity to work alongside Professor Larry Smith where he learned about all things entrepreneurship, innovation and the value of fully understanding important problems before building solutions. While at the Problem Lab, he has worked on initiatives and projects with organizations such as Open Data Exchange, Cisco Systems, Maple Leaf Foods, Royal Bank of Canada (RBC), and Baker McKenzie where he researched commercial problems affecting industry.
What interests Ben:
Outside of the office, you can find Ben playing guitar, hunting for new music gear, skating, and in the kitchen cooking.