Using RNA to get bespoke skincare product tips
Agenek, a pioneering biotech company at Velocity, University of Waterloo’s startup incubator, unveiled a new RNA-based test that provides an unprecedented level of precision in recommending skincare products to consumers.
The skincare test offered by Agenek will provide people with a real-time biological snapshot of the needs of their skin and help them make educated choices, save time and money, and achieve better skin health.
“The skincare industry has often left consumers guessing,” said Ksenia Timonina, co-founder and CEO of Agenek. “Our mission with Agenek is to give people the tools to understand what their skin truly needs, grounded in data and real-time biology. With RNA-based insights, skincare becomes tailored, accurate, and sustainable.”
In a world where the average person spends over $15,000 on skincare, navigating an overwhelming array of products often leads to a cycle of costly trial-and-error. Agenek’s at-home, RNA-based skin test marks a departure from conventional methods by examining RNA to deliver real-time insights into specific skin needs — whether it’s collagen support, moisture retention, or sensitivity.
“Our approach isn’t just personalized — it’s dynamic,” said Anna Kotova, co-founder of Agenek “RNA gives us a snapshot of how your skin is functioning right now, making it possible to adjust skincare routines with precision as your skin evolves. This goes beyond products that claim to work. It’s about measurable, trackable results.”
