Arkana Arts bridges the technical gap that exists between artists and both the world of online marketing and sales. Artists are known for producing works of great value yet many still struggle to support themselves from their work. Our research has shown that the lack of business, marketing, and technical knowledge are the primary factors limiting artist from successfully selling their work or running their own art businesses. Selling online has proven to be an efficient method to reach a larger target audience and increase sales; if one knows how to effectively navigate, compete, and market in this space. Many artists struggle with this aspect or have no clue as where to start or no interest in managing this side of their business, often finding the task to be tedious and difficult.
Sector:
Business Productivity