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Revving up female car owners’ confidence to bring trust to auto repairs

Velocity company AutoCate aims to thwart discrimination and fraud in auto repair industry 

AutoCate, a newly-launched membership-based platform geared toward women, aims to reduce fraud and discrimination in the auto repair industry.

Founded Stefanie Bruinsma, a mechanic and engineering grad from the University of Waterloo, AutoCate connects people in need of car repairs or advice with trusted experts and educators.

While membership is open to all, the company is focused on helping women car owners, who are sometimes charged more than their male counterparts for auto repairs due to the assumption that they’re not well educated with automobile-related issues.

Stefanie Bruinsma pointing a flashlight at a tire as part of educating auto show attendees about car maintenance and repairs.

“Women are more susceptible to being oversold, patronized and underserviced, but they are absolutely capable of understanding everything about their car. There should never be an opportunity to be swindled, especially based on gender.”  

Stefanie Bruinsma, founder of AutoCate.

When an AutoCate member needs help or has a question about car purchases, maintenance or repairs, they are triaged depending on the severity of their issue. An expert walks them through the issue and answers questions to instill car owners’ confidence in making the best decision. 

For example, the company found that 27 per cent of auto services are unnecessary, they are purely upsells, and excess services can cost consumers in the U.S. and Canada an extra $12 billion a year. AutoCate educates and empowers consumers to make informed choices about what to buy — or not.

Read the full story on Waterloo News.

Attend the inaugural local K-W auto show hosted by AutoCate March 18!