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Innovation partners


We connect the top entrepreneurial institution in Canada with top business leaders and founders in Canada resulting in a one-of-a-kind startup system. We achieve this by working with corporate innovation partners throughout Canada. Our partners support remarkable entrepreneurs and foster innovation that propels industries and impact forward.

  • Help students, researchers and founders reach their full entrepreneurship potential.
  • Elevate your brand visibility.
  • Attract talent.
  • Engage with Canada’s best startup ecosystem.
  • Walk away inspired to approach innovation within your own organization and team.

Current opportunities

  • Corporate sponsorship: branding, access and elite opportunities
  • Fall 2024, winter 2025, spring 2025+ University of Waterloo campus sponsorship
    • Innovation challenges (FemTech & Health Innovation)
    • Startup 101
    • Cornerstone
    • UpStart
  • Flagship fall 2024 event at Innovation Arena
    Velcity Demo Day and Homecoming

You’re the difference.

Become an innovation partner.


Tina Wilton

Manager, Strategic Partnerships

Michelle Benevides

A.D., Partnerships and Communications