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Growth Marketer

Website Pronti

We’re searching for a Growth Marketer at Pronti AI to join our rapidly growing team as we build the best personalized shopping and wardrobe assistant.

Our goal is to unlock the potential of millions of apparel brands by revolutionizing the way we shop and dress. Our users benefit from the smart wardrobe assistant’s recommendations in both what-to-wear from your closet, and what-to-buy that matches your closet. We believe personalization can impact fashion sustainability and enable self expression.

Pronti is almost at 1M downloads and we’re close to 2M likes on TikTok! We’re available on the Google Play, Apple App store and also have Shopify app integrations.

Our Culture 
Pronti’s culture is based on innovation, collaboration, and growth. We believe that a good team is one that encourages sharing crazy ideas, one that provides a safe space to make mistakes, and one that aids in turning those mistakes into learning experiences. Pronti is all about creating opportunities to grow through a structured, fast-paced environment. We are passionate, inclusive, and friendly entrepreneurial individuals looking to revolutionize the way we dress.

Remote? In-person? Hybrid? 
We’re currently a remote team but there is an option for hybrid or in person work if you are in Kitchener-Waterloo. We have a cool office at the Velocity Incubator.

Responsibilities 
As Pronti’s Growth Marketer, you’d be the driving force behind the digital marketing initiatives for a fast-growing startup with almost 1M downloads! You’ll be in charge of creating a digital marketing strategy that supports our goal of revolutionizing the way we shop and dress.

Your focus is to help drive acquisition, retention, and loyalty of customers. You will collaborate with the CEO and the Design and Marketing team. As we are a small group it’s also easy to speak to Machine Learning Engineers, Back End developers, and Front end Mobile developers

Ultimately, as Growth Marketing Manager, you’ll make sure our message reaches our target audience so that Pronti can enter the next stage of growth.

We are about to enter a really exciting time – in January our 1.0 version of the app will be ready – it will be faster, smarter and more stable. With this new app out in the world we are now turning to retention.

What we’re looking for 
We are seeking self motivated individuals with the desire to continuously learn and the following skills:

Technical Skills:

Experience in growing and optimizing a consumer app.
Quantitative analytics skills that lead to data driven decisions.
Ability to execute on a growth marketing roadmap
Knowledge of digital product funnels, user segmentation, A/B testing, and general frameworks for product growth
Ability to maintain brand standards
Manage SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
You have a working knowledge of Google Ads and social media advertising.

Skills of additional benefit:

Understanding of the characteristics of effective visuals, digital assets, and digital experiences that effectively accomplish business goals
Experience with digital social channels such as Instagram, Tiktok, Facebook, Twitter and LinkedIn
Experience with Shopify Apps – Experience with fashion and/or consumer apps

Personal Skills:

Ability to work both independently and as a member of a team
Builds trust
Good communication skills
High levels of initiative
Self-driven individual and able to engage with different teams
Fast learner with hands-on mentality
Curious about new tech and advances in the industry, think further than the solution appears to require
Desire or experience working in a start up environment
Extra credit: If you have taken Reforge program(s) or are a member

Salary and Benefits 
Competitive pay and benefits.

To apply for this job please visit pronti.notion.site.